Seven signs your business needs a rebrand
The honest signals that a business has outgrown its brand, set against the reasons that are really just boredom with the logo.
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Notes on building lasting brands
Plain answers to the questions we are asked most often about strategy, identity and rebranding.
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Brand strategy vs brand identity: what is the difference?
Strategy decides what a brand stands for. Identity is how it looks and sounds. Here is what each covers and why the order matters.
Read the guide: Brand strategy vs brand identity: what is the difference?Rebrand checklist: what to plan before you rebrand
A practical checklist for planning a rebrand, from the reasons behind it to the rollout, so nothing important is missed.
Read the guide: Rebrand checklist: what to plan before you rebrandWhat should brand guidelines include?
The essential sections of a useful set of brand guidelines and how to make sure your team and suppliers actually use them.
Read the guide: What should brand guidelines include?
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