Purpose led organisation
The Criterion Project
A website and fundraising platform for a purpose led organisation, balancing clarity, accessibility and long term scalability.
Sectors / Charities and non-profits
Charity Branding
Branding and fundraising websites for charities and purpose led organisations, telling the story of the work clearly and making giving simple.
What charity brands need
A charity has to explain its mission quickly, earn trust and turn interest into support. Its brand and website do much of that work, often for visitors who arrive on a phone with only a minute to spare.
Accessibility matters more here than almost anywhere. A charity website should work for everyone, read clearly and make giving straightforward, without sending supporters away to a separate page.
How we help
What we do
Mission and messaging
A clear account of what you do and why it matters, written for donors, partners and the people you serve.
Brand identity
An identity that feels credible and warm and works across reports, events and campaigns.
Fundraising websites
Sites with donations built in, so giving takes a few taps on any device.
Accessible design
Readable type, strong contrast and clear structure, so the site works for every visitor.
Storytelling content
Photography and film of the real work and the people involved, gathered with care.
Appeal and campaign templates
Social and print templates your team can use for appeals and updates.
Selected work
In practice
Questions
Good to know
Can donations sit inside our website?
Yes. We build giving into the site itself, so supporters never lose the thread of the story.
Will the site be accessible?
Yes. Accessibility guides the design from the start, from type size and contrast to how the page is structured.
Can the site grow as we add programmes?
Yes. We plan the structure so new programmes, reports and appeals can be added without a redesign.
Enquire
Considering a new direction?
Every commission begins with a private conversation about intent, context and ambition. We work with clients locally and internationally.