Work / Purpose led organisation
The Criterion Project
A website and fundraising platform for a purpose led organisation, balancing clarity, accessibility and long term scalability.
- Client
- The Criterion Project
- Sector
- Purpose led organisation
- Scope
- Website design and development
Fundraising platform
Digital strategy - Services
- Brand Strategy
Creative Design
The challenge
Criterion Group develops young leaders and relies on the support of donors to do it. It needed a site that explains the mission clearly, works for every visitor and makes giving simple on any device.
Our approach
We built the site around the story of the work, with real photography of the young people involved and a clear call to support it. Donations sit within the site rather than on a separate page, so supporters never lose the thread.
Accessibility and scale guided the build: readable type, strong contrast and a structure that can grow as new programmes and reports are added.