Food and drink
Primal Foods
A complete website and packaging design for a food brand, aligning digital presence and physical product into one confident expression.
Sectors / Food and drink
Food and Drink Branding
Packaging, identity and websites for food and drink brands, designed together so the product on the shelf and the shop online feel like one brand.
What food and drink brands need
A food or drink brand is judged in seconds, usually on a crowded shelf or a busy screen. The packaging has to be recognised at a glance, the flavours have to be easy to tell apart and the range has to look like a family.
Most brands now sell in shops and online at the same time. When the packaging and the website are designed separately, customers feel the gap. We design them together, so the confidence of the product carries straight through to the checkout.
How we help
What we do
Packaging design
Pack structures, artwork and a system for the range, so each flavour stands out while the family holds together.
Brand identity
The mark, colour, typography and tone that make the brand recognisable before anyone reads the label.
Ecommerce websites
Shop sites that sell with the same voice as the pack, with clear product pages and flavour-led navigation.
Product photography and film
Imagery for the website, retailers and social that shows the product with appetite and honesty.
Positioning
Where the brand sits against the rest of the aisle and why a customer should reach for it.
Launch assets
Social templates and content for launching a new product or range.
Selected work
In practice
Questions
Good to know
Can you design packaging and the website together?
Yes. We recommend it, because designing both at once means the shelf and the shop share one voice from the start.
Do you work with new brands or established ones?
Both. We can build a brand from the first idea or refresh an existing range without losing what customers already recognise.
Can you design for a whole product range?
Yes. We build a packaging system that gives each product its own identity while keeping the range together.
Enquire
Considering a new direction?
Every commission begins with a private conversation about intent, context and ambition. We work with clients locally and internationally.