Work / Food and drink
Primal Foods
A complete website and packaging design for a food brand, aligning digital presence and physical product into one confident expression.
- Client
- Primal Foods
- Sector
- Food and drink
- Scope
- Website design and development
Packaging design
Brand expression - Services
- Creative Design
The challenge
Primal Foods needed its online shop and its products on the shelf to feel like the same brand. The packaging and the website had to carry one voice, so a customer moving from one to the other would recognise it immediately.
Our approach
We designed the packaging and the website together rather than one after the other. The bold, dark range of pouches sets the tone. The website picks up the same confidence with full-bleed product photography, a strong red accent and clear flavour-led navigation.
Each flavour in the range has its own colour so it stands out on the shelf, while the shared black base and bull mark hold the family together.
“Great work! Would definitely recommend. Can’t wait to work with them again on our next project.”
Omar, Primal Foods